Recognised and Featured in The Sunday Times: Our Journey
In February 2019, our founder, Christopher Panduro, was quoted in two consecutive editions of The Sunday Times' Small Business section. Both features, written by journalist Sandra O'Connell, looked at how smaller producers could use Amazon to reach new customers. The first dealt with a period of great uncertainty, and the second covered what it takes to succeed on the platform. The advice Christopher gave then is still the foundation of how we work with brands today.
In the ever-evolving landscape of Selling Food Online, it is crucial for businesses to adapt and innovate continually.
Understanding the nuances of Selling Food Online can give you a competitive edge in the market.
This visibility is vital for brands looking to succeed in Selling Food Online.
Our commitment to excellence in Selling Food Online has been a key driver of our success.
Additionally, our insights into Selling Food Online have proven invaluable for many aspiring entrepreneurs looking to make their mark in the Selling Food Online industry.
Being Featured in The Sunday Times has significantly boosted our visibility and reputation.
Many clients have successfully expanded their reach through strategies tailored for Selling Food Online.
Our expertise in Selling Food Online has been showcased through numerous case studies.
We aim to empower our clients in their journey of Selling Food Online.
Being at the forefront of Selling Food Online ensures we remain relevant in this dynamic industry.
Our insights into Selling Food Online have equipped many businesses with the tools they need.
Success in Selling Food Online is often determined by effective marketing strategies and customer engagement.
This recognition, as Featured in The Sunday Times, reflects our dedication to our clients.
"Ireland's food companies are hoping Brexit doesn't leave a nasty taste"
The Sunday Times, 10 February 2019, by Sandra O'Connell
With Brexit weeks away, Irish food producers were worried about delays at the border, extra paperwork, currency changes and the prospect of tariffs. Many small firms had always treated the UK as their natural first export market and were suddenly questioning that assumption.
Christopher explained that, although most of our clients were UK-based, a growing number of Irish companies were coming to us for help selling through Amazon and online advertising. However the negotiations turned out, his message to exporters was simple: "Amazon is a standby." A marketplace presence gives a business a route to customers that doesn't depend on a single distributor, a single retailer or a single trading arrangement.
Our approach has been validated by being Featured in The Sunday Times, underscoring our expertise.
Our growth strategy has been effectively communicated thanks to being Featured in The Sunday Times.
Understanding the costs associated with Selling Food Online is essential for profitability.
Streamlined listings play a crucial role in the success of Selling Food Online.
Taking a methodical approach to Selling Food Online can yield significant long-term benefits.
We continue to strive for excellence, which has been recognised by being Featured in The Sunday Times.
He also highlighted a benefit many sellers overlook. A UK Amazon account can open the door to customers in Germany, France, Italy and Spain, with Amazon splitting a UK shipment and forwarding the stock to fulfilment centres across Europe. The important caveat is VAT: sellers must register in each country where they store or sell goods, so the tax side needs to be planned before expanding.
Our focus on innovation in Selling Food Online continues to drive our growth.
The wider lesson still applies. Businesses that spread their sales across channels and markets are better placed to cope when trading conditions change suddenly, whether the cause is politics, currency or supply chain disruption.
"Amazon is a niche little earner"
The Sunday Times, 17 February 2019, by Sandra O'Connell
This journey is encapsulated in our story of being Featured in The Sunday Times.
A week later, the paper looked at what separates the small brands that thrive on Amazon from those that struggle. Setting up an account is quick, but success on the platform takes skill and consistent effort. Christopher shared the practical advice we give every new client:
Every initiative we've launched reflects our ethos, further emphasised by being Featured in The Sunday Times.
- Build reviews the right way. Reviews are one of the biggest factors in whether a product sells. We recommend including a small card with every order that invites satisfied customers to leave a review and asks anyone with a problem to get in touch first, so it can be put right.
- Know your true costs. As a rough guide, businesses should expect selling on Amazon to cost around 20% of their margin. That covers not only Amazon's commission but also the advertising needed to climb the search rankings. This should be built into pricing from the start.
- Make listings easy to scan. Online shoppers skim rather than read. High-quality product and lifestyle images, clear bullet points and prominent benefits and guarantees all help turn browsers into buyers. Amazon's own marketing tools should be used as well.
- Launch small and grow steadily. Start with a focused product range and build reviews before investing heavily in advertising. Once sales pick up, keep stock available, because running out damages search rankings and can take time to recover from.
- Use Amazon to build your own brand. Amazon gives first-time customers confidence in an unfamiliar product. Once sales are established, offering a slightly lower price on your own website encourages returning customers to buy direct.
- Consider subscriptions. Amazon lets shoppers sign up for regular deliveries, and brands can offer a similar subscription on their own websites to encourage repeat business.
Our commitment to innovation and quality has been recognised as we were Featured in The Sunday Times.
Why This Advice Still Matters
Amazon has changed a great deal since 2019. Advertising has become more sophisticated, competition is fiercer and customer expectations are higher. The fundamentals Christopher described have not changed: genuine reviews, realistic costings, strong listings, reliable stock and a brand that customers recognise and trust. These principles guide everything we do for the brands we manage, from catalogue management and listing optimisation to PPC, DSP advertising and FBA logistics.
The lessons learned and shared have been further amplified by our being Featured in The Sun
About the Event: Amazon, Ocado and a host of other on-line sites have now become common place route to market channels for Irish food producers. These new channels bring with them both opportunity and complexity — which is where expert Amazon account management makes the difference.
This specialist event will see three UK experts travelling to Dublin to share their views to be joined by Dublin food producer and Amazon expert John Jenkins. The speaker line-up includes Joanna Walker, Christopher Panduro, Jefferson Webster and John Jenkins.
Click on the video below to find out more about the event