SEO (Search engine optimization) is a form of free marketing that seeks to improve visibility in search engine results. This increase in visibility then increases traffic to the website, improves its ranking in search results as well as its awareness.
Search engine optimization makes use of a varied number of things to achieve its aim.
Some of the things you need to consider for you to obtain efficient search engine optimization are things like relevant keywords, regularly updated and relevant content amongst other things.
Examples of Google’s guidelines that should be religiously followed when optimizing a website for search engines are;
- Ensure that your page titles are unique and accurate from that of other websites and blogs
- Write relevant and informative content that will engage your readers
- Optimize the images that you make use of in your content etc.
Using guidelines provided by Google will help you optimize your site for search engines and ultimately increase your visibility.
So, what are the benefits of SEO you get by using Google’s guidelines?
It is free
One of the benefits of SEO is the fact that it comes at no price whatsoever. An efficiently done search engine optimization allows you to increase traffic to your site at no extra cost to yourself.
All that is required is that you follow Google’s guidelines to the letter. By following Google’s guidelines, you ensure that you are ranked highly in search results. This increases your online visibility which leads to a higher number of people visiting your site or blog.
Efficient utilization of search engine optimization ensures that you get a lot of traffic free instead of having to pay for ads run on Google and social media websites such as Facebook and Twitter.
Leads to a structured and well-organized website
Apart from improving visibility and increasing traffic, search engine optimization also helps you to achieve a website that is structured and well organized. Having a properly structured and well organized website ensures that visitors to your site or can understand and easily navigate your website.
This results in a higher chance of people staying on your website when they visit as well as a higher chance of them actually purchasing something off you (if what you are offering is a service or product.) This also ensures that search engines can understand your website and rank it well in search results.
Provides you with targeted traffic
Following Google’s guidelines when doing your search engine optimization ensures that you can target your marketing to those who are in need of it. This is because your site shows up when interested people specifically search for products, services, information, content and whatever else it is that you offer.
Search engine optimization has a lot of benefits if well utilized especially when done in line with the guidelines laid down by Google. Following Google’s rules ensures that your website and/or blog is highly ranked.
This results in your website and/or blog showing up in choice positions in search engine results.