Did you know that 19% of Amazon merchants earn over £800,000 a year? With a bit of success, you could turn selling on Amazon into a full-time career.
One of the best ways to start is to find products to sell on Amazon that align with your interests and market demand. By discovering how to find products to sell on Amazon, you can unlock potential revenue streams.
Selling electronics — or any product — is far easier thanks to Amazon. If you're planning to start your own store, you need a solid, well-informed foundation and the right products to sell. This guide shares practical tips for finding products to sell on Amazon that can help you succeed. You will learn how to find products to sell on Amazon that are in demand.
1. Research to Discover Profitable Products
You don't need extensive experience to find the most profitable products to sell — the platform gives you the information you need to identify market trends and products that are always in demand.
Aim to understand why an item is profitable. Several factors come into play: shipping weight, category, competition and popularity. Look for products that meet most of these criteria, and weigh up three costs in particular — Amazon seller fees, wholesale pricing and shipping.
Identifying the right products to sell involves knowing how to find products to sell on Amazon that fit consumer needs and preferences.
Additionally, regularly updating your knowledge on how to find products to sell on Amazon can give you a competitive edge.
As a rough guide, your product cost should sit within 25–35% of your intended selling price. The most popular products sell for between £8 and £40, so use that as a benchmark. For profitability, aim for something lightweight — around 1.4 kg including box and packaging — and keep it simple and robust, which lowers the risk of damage and loss. For year-round profit, sell items people use every day.
To boost your chances of success, learn methods on how to find products to sell on Amazon that are trending.
Understanding how to find products to sell on Amazon will help you navigate through your competition effectively.
2. Look at Your Competition
To make the most profit, your product needs a competitive price, easy shipping and strong demand. To avoid being eclipsed by bigger companies and to sell well on Amazon, choose something that major brands don't already dominate on the platform.
Utilising insights from other sellers can provide valuable information on how to find products to sell on Amazon successfully.
Aim for products within the Amazon Best Sellers Rank of 5,000 or lower to keep competition manageable, and make sure customers can find your items across different categories and keywords. As a rule of thumb, target keywords with no more than around 10,000 searches a month.
3. Learn From Amazon Product Listings
Exploring various channels will enhance your ability to find products to sell on Amazon that are unique.
There's nothing wrong with following a similar product-description format to established listings. Research products online and note the information you can use for your own listing — you'll often find dimensions, weight and other relevant details.
Identifying market gaps can be a great way to find products to sell on Amazon that aren’t already saturated.
It also gives you a sense of whether you could sell the same product. The information is there, so use the guidelines above to judge whether it's worth selling.
4. Explore Other Product Outlets
Many small-scale sellers make it big on Amazon by offering niche items — handmade goods, custom jewellery, even live insect specimens. If you want unique products to sell, this can be a smart route, because it reduces competition from larger sellers and from Amazon itself.
Amazon is also good at upselling: it maintains a recommendations section beneath each product description that encourages buyers to spend more. If you sell complementary products, your listings get showcased more often.
5. Find a Market Gap
A simple organic search through Amazon can reveal gaps. Narrow your search to a niche where you can make the most impact — if you're selling leggings, for example, you might specialise in a particular style that's missing from the platform.
You can also find gaps through customer reviews in your chosen niche. Even where sellers already offer a product, some customers will be dissatisfied — and that's your opportunity to give them what they want.
Top-Selling Amazon Items
For more inspiration, look at Amazon's top items. Helpfully, the platform curates a best-seller list across every niche — toys, books, video games and more — and updates it every hour. Here are a few categories worth considering.
1. Books
Amazon is hugely popular for books. Many customers still prefer physical copies, especially as bricks-and-mortar bookshops close, and you'll find new releases, classics and best-sellers often costing under £15. Books sell well because you can buy in bulk directly from publishers and turn a solid profit once listed — just do your homework and find the most popular titles.
2. Clothing, Shoes and Jewellery
Ultimately, the goal is to find products to sell on Amazon that resonate with your target audience.
In conclusion, mastering how to find products to sell on Amazon is essential for your online business success.
This is a popular category, but its saturation can work against you. To profit, find something unique at a reasonable price — most shoppers don't come to Amazon for luxury items; they want a good deal.
3. Electronics
Electronics offer some of the most competitive prices on the platform, with a huge variety of popular devices from around the world. There's real potential here, as long as you have the budget to buy in bulk.
4. Toys and Games
It's often surprising how simple some top-selling games are — at one point a bestseller was a plain deck of Monopoly Deal cards at around £5. If you plan to sell toys on Amazon, make sure they're popular and something you can order in bulk, and check the best-performing toy categories as well as individual listings.
Find Products to Sell on Amazon Today
These are just a few ideas for products to sell on Amazon. Use them as a starting point, and remember to keep communicating with your buyers to get the most from your online selling business.
Of course, it doesn't end here — we've plenty more content to guide you towards success. Next, read our post on how to promote your business online.